Our Mission
Give help. Get help. It's as simple as that.
As a member of HealthyUSA, HealthyWI exists to build a healthier, better-connected Wisconsin — for everyone.
For Nonprofit Members
We provide a closed-loop, reportable referral system — so agencies can connect clients to the right help, track every outcome, and prove their impact.
For Sponsors
Cover a nonprofit's membership — funding the tools they need to carry out their mission — and earn visibility across our member network and beyond.
For Wisconsin Residents
We maintain a free hub of owner-curated, up-to-date resources, healthy living tools, and wellness information — supporting the health of the whole person.
The People Guiding HealthyWI
Executive Director of HealthyUSA
Sandra brings an unusual mix to her role as Executive Director: movement science, small business ownership, digital strategy, and community health advocacy. She holds a B.F.A. from The Juilliard School and studied at the North Carolina School of the Arts.
Sandy danced professionally as a principal with Twyla Tharp's touring company, then taught Tharp repertoire at colleges and universities across the U.S. and abroad — most recently as a Senior Lecturer at Hamilton College, where she built curriculum connecting the performing arts to health and human potential.
She also founded and ran her own ballet and yoga instruction businesses, teaching hundreds of students of every age and ability. That work sharpened her instincts for community outreach and for building programs from nothing.
As Director of Digital Marketing for an IT company, Sandy ran content, brand, social media, and PR — the communications skills a statewide health initiative depends on. She's spent her career on one idea: movement, wellness, and community connection are what people need to thrive.
Chairman of HealthyUSA
Matt Pelicano is Co-Founder of HealthyUSA and CEO and Co-Founder of Whetstone Studio, LLC, the IT consulting, software development, and digital marketing firm behind the platform. His team built the technology that HealthyWI runs on, the platform that enables nonprofits to create, collaborate, manage, and report on closed-loop referrals of clients in need to the organizations best suited to meet those needs.
HealthyUSA grew out of a simple observation: nonprofits doing essential work were spending too much of their limited time chasing referrals, tracking outcomes by hand, and proving impact to funders. Matt's answer was to give them the same caliber of tools larger institutions take for granted — and to fund it with local sponsors so agencies never pay for it themselves.
Under Matt's direction, Whetstone's focus is on keeping technology honest: accurate data, real outcomes, and systems that agencies can actually use without a training department.
In his free time, Matt is a writer, poet, photographer, musician, kayaker, traveler - father, and husband.